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Dream On – Berlin, the ´90s
An homage to Berlin´s rebirth after the fall of the wall – this is what Berlin-based fashion designer and illustrator Gerrit Jacob highlights with his latest limited-edition capsule collection. Comprising five pieces, the collection is inspired by MUBI´s film series Reclaiming Spaces: Berlin, the ´90s. The collection includes two bags, a denim jacket, jeans, and a t-shirt, all reflecting Berlin´s underground scene that dominated the era, while embracing a freedom-driven vision. Graffiti-covered toilet stalls, artwork, and graphic rave flyers plastered across the city walls – fashion and self-expression went hand in hand during this period and are key driving forces behind the collection pieces.
Love, freedom, rebellion – photographer Marina Mónaco and art director Biana Batson explore these essential themes in the campaign that accompanies the collection, capturing the essence of life in Berlin. The documentary-style approach highlights the rawness of the ever-evolving capital while showcasing the collection. The pieces become a part of the city´s culture, drawing from MUBI´s film series by reclaiming generational spaces of the ´90s.
To celebrate designer Gerrit Jacob and his collection, a launch event will take place on November 16. The exhibition space C/O Berlin partners with MUBI, and in collaboration with 032c, the significant of 1990s Berlin will be further explored, analyzing the intersection of fashion, film, and culture.
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All images courtesy of the artist
Schnitzel deluxe–but make it fashion!
Words by Antonia Mittmann