OOR APPAREL: WE CELEBRATE THE OPENING OF OUR FIRST STORE AT TORSTRAßE 76
The year 2024 ends with a true highlight: OOR Apparel, the fashion brand born from the…
Photography by Caroline Kynast
Dream On – Berlin, the ´90s
An homage to Berlin´s rebirth after the fall of the wall – this is what Berlin-based fashion designer and illustrator Gerrit Jacob highlights with his latest limited-edition capsule collection. Comprising five pieces, the collection is inspired by MUBI´s film series Reclaiming Spaces: Berlin, the ´90s. The collection includes two bags, a denim jacket, jeans, and a t-shirt, all reflecting Berlin´s underground scene that dominated the era, while embracing a freedom-driven vision. Graffiti-covered toilet stalls, artwork, and graphic rave flyers plastered across the city walls – fashion and self-expression went hand in hand during this period and are key driving forces behind the collection pieces.
Love, freedom, rebellion – photographer Marina Mónaco and art director Biana Batson explore these essential themes in the campaign that accompanies the collection, capturing the essence of life in Berlin. The documentary-style approach highlights the rawness of the ever-evolving capital while showcasing the collection. The pieces become a part of the city´s culture, drawing from MUBI´s film series by reclaiming generational spaces of the ´90s.
To celebrate designer Gerrit Jacob and his collection, a launch event will take place on November 16. The exhibition space C/O Berlin partners with MUBI, and in collaboration with 032c, the significant of 1990s Berlin will be further explored, analyzing the intersection of fashion, film, and culture.
The year 2024 ends with a true highlight: OOR Apparel, the fashion brand born from the…
Photography by Caroline Kynast
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