We are proud to have had some of the true free spirits of Berlin’s fashion scene join us for the opening – people who pursue their unique styles as boldly as we follow our design philosophy: photographer and Berghain bouncer Sven Marquardt; music icon and Numéro cover star Marius Müller-Westernhagen and his wife, author and singer Lindiwe Müller-Westernhagen; Jacob Rott of the Elevator Boys; and, of course, our wonderful community, whose support drives all our new projects (thank you!).

A special thanks to Berlin’s hottest club, Studio 1111, where the party continued after the shop opening into the early morning hours. DJs Damiano von Eckert (co-founder of fashion brand Gasm,or?) and c3mstas of Pomelo Members Club kept the energy high throughout the night.

OOR Apparel is a fashion label that stands for freedom, fantasy, and individual expression. We’re challenging not only traditional design approaches but also ourselves. We question one another, and push our projects further into the future. We believe it’s essential to disrupt conventional viewing and consumption habits, constantly asking what society sees as “normal.” Our psychedelic prints, playful details, and punk-inspired attitude encourage you to do exactly that: don’t take yourself or the world too seriously. Instead, do your thing with humor and confidence.

Behind the label is OOR Studio, a Berlin-based collective and powerhouse of creativity. It is part of the same family as Off One’s Rocker Publishing, the publisher of Numéro Berlin, Numéro Homme, and Fräulein. That’s why you can now buy our latest magazines directly in-store.

Come by anytime you’re strolling Berlin’s hippest street to try on our pieces in person or shop at oor.berlin!