Carhartt WIP’s Chromatic Vision for Spring/Summer 2025

Carhartt WIP’s Spring/Summer 2025 campaign unfolds as a series of chromatic vignettes, capturing a textured, kaleidoscopic view of the season. Shot by Irish born, London based artist Joshua Gordon, the campaign distorts reality through high-contrast hues and scattered light leaks, creating a dreamlike, almost fading effect. Overexposed elements blur the line between memory and momentum, while Gordon’s original music and sound design heighten the sense of suspension and fluidity.

This campaign also marks a decade of collaboration between Gordon and Carhartt WIP, a brand known for bridging heritage workwear with contemporary culture. The SS25 collection reflects this ethos, blending classic silhouettes with modern sensibilities. Beyond its garments, Carhartt WIP’s identity is deeply embedded in subcultures, spanning skateboarding, techno, and contemporary art, making its influence felt from Berlin to Seoul. As the brand continues to evolve, its latest campaign stands as both a visual and sonic experience: one that lingers like a half-remembered dream while pushing forward into the next chapter.

The New G-STAR Elwood for Spring 2025

This week  G-STAR unveils the latest evolution of its iconic Elwood jeans. With a low-rise, loose fit inspired by the early 2000s, the new collection stays relevant with four premium washes for diverse styles. Designed by Pierre Morisset, the G-STAR Elwood revolutionized denim with its 3D construction, inspired by motorcycle pants. Featuring knee pads, heel guards, and a saddle patch, it became one of the most recognizable jeans in history, embraced by icons like Jaden Smith and Pharrell Williams. Over the years, the Elwood has maintained its status as a go-to denim piece, effortlessly blending heritage craftsmanship with contemporary fashion trends. By combining functionality with a rebellious aesthetic, it continues to appeal to a new generation of denim lovers.

For Spring 2025, G-STAR flips the script, showcasing the new Elwood on the runway. This campaign celebrates the denim icon’s legacy ahead of its 30th anniversary, acknowledging its influence while pushing it forward into the future. The latest designs bring a refreshed energy to the Elwood, proving that innovation and reinvention are at the heart of the brand’s DNA. With its strong presence across global fashion scenes, G-STAR continues to bridge past and present with timeless appeal. The unisex G-STAR Elwood launches February 11th, available at select retailers and g-star.com.

Miu Miu Gymnasium and Miu Miu Custom Studio

Miu Miu unveils Miu Miu Gymnasium, a dynamic series of pop-up stores embodying the maison’s signature balance between sporty elegance and sartorial edge. The concept channels the Spring/Summer 2025 collection, featuring technical silk blousons, structured kid mohair jackets, and cotton-silk knitwear in a rich palette of red, blue, brown, and grey. The lineup features oversized and abbreviated silhouettes, a defining Miu Miu contrast. A selection of accessories—Wander, Arcadie, Aventure, and Beau bags— in astral blue alongside sporty trims and intricate matelassé finishes. The offering extends to footwear, introducing runway-fresh styles like the Plume, Tyre, Gymnasium sneakers, and the debut Boxeur design, available exclusively online.

Complementing the immersive experience is Miu Miu Custom Studio, an in-store and online personalization bar allowing visitors to refine their handbags, shoes, and wallets with custom laces, charms, and tabs. This project extends beyond the pop-ups, ensuring individuality remains at the heart of the brand’s DNA. Launching in Tokyo, Seoul, Hong Kong, and Hangzhou from February 5th to March 9th, the concept also goes digital via MiuMiu.com.