A$AP Rocky Becomes Ray-Ban’s First Creative Director

Iconic brand Ray-Ban is setting new standards by appointing musician, designer, and entrepreneur A$AP Rocky as its first ever Creative Director. With his distinctive style and keen sense of trends, he will redefine the Ray-Ban Studios and co-create innovative designs. The debut collection, Blacked Out, a reinterpretation of classic models, is set to launch in April 2025.

A$AP Rocky, one of the most influential artists of our time, brings his creative vision to this heritage brand. “I have always admired Ray-Ban’s ability to remain timeless while continuing to evolve,” says the artist. Beyond the eyewear collection, he will also lead campaigns and shape the brand’s aesthetics. Ray-Ban and A$AP Rocky: a fusion of tradition and future vision set to revolutionize the fashion world.

FENDI Takes Over Milan Bookstores and Newsstands

From February 24th to March 2nd, 2025, FENDI transforms Milan’s bookstores and newsstands into cultural hubs, celebrating the brand’s centenary and the unveiling of its Fall/Winter 2025-2026 coed collection by Silvia Venturini Fendi. In a citywide takeover, FENDI presents its exclusive volumes: FENDI Baguette Hand in Hand and FENDI Peekaboo-k. These books delve into the craftsmanship behind the Maison’s most iconic bags, highlighting heritage and innovation. Limited-edition copies signed by Silvia Venturini Fendi will be available at select locations.

Featured venues include the historic Hoepli bookstore, Libreria Bocca in Galleria Vittorio Emanuele II, and contemporary cultural spaces like Edicola Largo Treves and ADI Museum Bookshop. Each location underscores Milan’s deep-rooted connection to art, fashion, and literature. Merging fashion with cultural storytelling, FENDI’s initiative cements its role in shaping contemporary luxury, bridging tradition and modernity in the heart of Italy’s fashion capital.

CELEBRATING STORIES, PEOPLE & 150 YEARS OF AUDEMARS PIGUET

In the heart of the Vallée de Joux, resilience and craftsmanship have long intertwined. It all began with Susanne Audemars, known as “La Zanne”: a woman who, through tragedy, found an unexpected legacy in watchmaking. Her story paved the way for what would become Audemars Piguet, a name now synonymous with precision and artistry.

As the Manufacture celebrates its 150th anniversary, we honor the people and stories that have shaped its journey. This milestone is marked by exhibitions, special launches, and immersive experiences that bring the spirit of Le Brassus to the world. Dive into AP Chronicles to uncover untold family sagas, challenges, and triumphs—starting with the captivating tale of “La Zanne.” Explore the legacy: https://apchronicles.audemarspiguet.com/en/article/lepopee-ap

PUMA x ROMBAUT “LEVITATION”

PUMA and ROMBAUT join forces for a visionary collaboration that redefines footwear design. The “Levitation” sneaker is an invitation to elevate you, both physically and mentally. Merging ROMBAUT’s avant-garde aesthetic with PUMA’s rich archive, the design fuses minimalist futurism with Eastern philosophy, emphasizing mindfulness, education, and intentional action.

At the heart of the collection is the innovative “Levitation” sole, a floating heel structure that creates a sense of weightlessness. Paired with a sleek Formstrip cage and a knitted upper, the sneaker exudes serenity and balance. A complementary high-top sock version furthers this aesthetic, reinforcing ROMBAUT’s signature eco-conscious ethos with 100% vegan materials. Blurring the lines between dream and reality, the campaign explores modern consumption and self-betterment, introducing the concept of ‘Brainsport’. Available from March 1, 2025, the PUMA x ROMBAUT “Levitation” sneaker is more than footwear: it’s a statement on transcendence.

CARHARTT WIP SPRING/SUMMER 25 ICONS

Carhartt WIP revisits its most enduring designs for Spring/Summer 2025, proving that true icons never fade: they evolve. The brand’s signature workwear staples, from the rugged Double Knee Pant to the timeless Michigan Coat, are reimagined in new washes and soft pastels, balancing durability with a fresh seasonal shift. This season, classic Dearborn Canvas and denim pieces appear in dusky blue, green, and pink, their hues softened by a ‘stone dye’ treatment that lends a worn-in, textural depth. Worn by a cast of Paris locals and captured by photographer Jeano Edwards, the collection takes shape against the bold backdrops of Le Sample, a creative hub in the city’s eastern suburbs. Edwards, known for his evocative storytelling and global perspective, brings a dreamlike intimacy to the campaign: where Carhartt WIP’s trusted staples meet the fluidity of contemporary culture. The SS25 Icons collection is both familiar and forward-thinking, a testament to the brand’s enduring appeal.