#GLÜCK: CHAPTER I
Photography by Rita Lino
PUMA LAUNCHES THE MOSTRO OG IN BERLIN
In the vibrant setting of Acht Berlin, PUMA unveiled the latest iteration of the iconic Mostro sneaker, offering its community an exclusive first look and hands-on experience with the new release.
The PUMA Mostro is not just any sneaker – it’s a statement. For over twenty years, it has been the choice of those who push boundaries and challenge conventions. Inspired by the sleek sprinting spikes of the 1960s and the surf shoes of the 1980s, the Mostro, whose name comes from the Italian word for ‘monster’, embodies boldness and unconventional design.
With its signature sculptural form, sleek low profile, and spiked sole, the Mostro remains as striking today as ever. Now introduced in three fresh colorways, this daring silhouette continues to redefine expectations, blending innovation with timeless design. Following its much-anticipated return last year, the PUMA Mostro is once again getting attention in 2025, cementing its status as an icon of rebellious creativity and distinctive style.
Welcome to the Mostro Zone
For the launch event, PUMA transformed Acht Berlin into an immersive space filled with dynamic lighting, projections, and interactive experiences that paid tribute to the sneaker’s unique aesthetic. As part of the celebration, a special creative workshop invited guests to craft personalized artworks using design elements inspired by the Mostro’s unmistakable sole. The night then unfolded into a lively party with curated drinks and music, setting the perfect atmosphere for the occasion.
With this release, PUMA reaffirms the Mostro’s ability to transcend generations, effortlessly evolving with contemporary trends while staying true to its disruptive spirit and visual identity. A fusion of fashion, art, and design, the Mostro continues to shape the future of urban style.
The PUMA Mostro OG is now available at PUMA.com and select retailers.
