The Florence-founded luxury brand Gucci is getting into the festive mood: A sneak peek of the Gucci Gifts campaign shows that the spirit of the Christmas season is as captivating as always. Creative Director Sabato De Sarno, who served for the Houses of Prada, Valentino, and Dolce & Gabbana before, visualized Gucci’s ready-to-wear looks from the latest collections alongside sophisticated, timeless jewelry and accessories such as the well-known bags and wallets. Besides classic shapes and bold materials, there are also lovely details: A wallet with a dachshund application and a small bag with the friendly face of a panda on it qualify themselves as ideal Christmas gifts for animal lovers among friends and family.  

Sabato De Sarno created a campaign around the products that features Gucci’s global brand ambassadors and friends of the House, and it’s all about one thing: family. No matter if it’s the family we were born into or the family we choose during our life – togetherness and love are the feelings dominating the visualization of the Gucci Gifts campaign. And they will stay, even when the Christmas and New Year’s Eve celebrations are long gone.  

AUTUMN/WINTER COLLECTION 2024

Montblanc´s new leather goods collection expands previous lines.

• The Soft Collection is characterized by smooth leather and bags with easily accessible outer pockets.
• The elevated 4810 Collection showcases Montblanc´s refined leather craftmanship.
• The Montblanc Sartorial pays homage to the sensual experience of writing by hand.
• The #MY4810 trolley was designed for business travelers seeking for functional yet elegant travel equipment.

The Extreme 3.0 collection was created for a life of travel, distinguished by its durability.
The new capsule collection is celebrated with a campaign that includes a short film in partnership with Wes Anderson. Jing Boran, Lee Jinuk, Rupert Friend, and Waris Ahluwalia feature in the campaign imagery, presenting the Lavender Grey Backpack with M LOCK 4810 buckle, the Montblanc 142 Mini-Bag with M LOCK 4810 buckle and the Sling Bag with M LOCK 4810 buckle.
Complementing the travel theme and love for writing, the #MY4810 cabin trolley, alongside the Fine Stationary Notebook #146 and Meisterstück Gold-Coated 149 pen accomplish the campaign.

All these collections have continually been extended and reimagined with new colorways, forms, and sizes. With the A/W 2024 collection, the Maison continues this tradition, offering distinctive and elegant designs as a steady source of inspiration.